Your goal is to identify the keywords a prospective customer searches to get to your site. The whole point of keywords is to make it easy for clients to find your website. Keyword research for SEOīefore diving into the pro keyword research techniques, here’s a quick summary to help you think about it in the most productive way. If you choose to use SEM, we recommend using it as an adjunct to SEO, not a replacement. SEO also helps you achieve the most relevant traffic to your website. It can be cost-effective if you do it right, especially compared to paid advertising. SEO is the cornerstone of your inbound digital marketing strategy. Search engine marketing (SEM) – improving your website’s visibility in search engine results using paid methods, also known as ‘pay-per-click’ advertising.Search engine optimisation (SEO) – improving your website’s visibility in search engine results using unpaid methods, boosting your ‘organic’ traffic, and.Keywords are used for two marketing techniques: To do keyword research like a pro, you need to start by understanding your purpose. In this blog, we bring you up to speed on the latest and greatest techniques so you can do it like a pro.

Like many things in the digital realm, keyword research is constantly evolving.īecause Google’s algorithm is regularly updated, keyword research tools and best practices must also keep up. When was the last time you brushed up your keyword research skills?

Keyword researcher pro 2021